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For 17 years now, riders have had the occasional chalkboard on the nails experience of reading my brochure ramblings of a new line of wakeboards. Never have I written one with this much of an underlying meaning. Many moons ago, when we started our final wakeboard company, we worked out of a barn just below where this gravity-less water device picture was taken. Without any heat, pacing around in a cold, damp building with a slight chip on my shoulder, a bruised ego, but most of all a weightless feeling and motivation of where to go from here. You’ve put every penny you have into a new company, basically living out of a barn, and a dwindling supportive group of co-workers who you thought were friends - you should be stressed out of your mind right? Stomping thru the foreground of this shot, yapping on some poorly receptive flip phone device to riders, designers, and artists doing what at many times seemed like the one step forward two step back deal. But it’s crazy how when you truly feel like you have something to prove, the world can seem like a limitless opportunity, and hurdles only feel like something to break up the monotony of your intended path. I know teetering on some psycho babble for sure. But this shot represents everything to me. It is one of those reality check moments that we did it. The fact that a handful of independent free thinkers turned an idea into this. Imagined with the same creativity, built with the same passion today as when some water drenched dudes turned something out of nothing. A line autonomous of the umbrella, using materials sourced in over 30 exclusive factories and 12 different countries.
Thanks for making our dream a reality.